Importance of responsive website design
What is responsive website design? Websites appear on laptops, desktops, mobile devices and tablets. Furthermore, browsers (Google, Yahoo etc.) also have varying displays. Responsive website design refers to the ability of your website to beautifully display across each of these. But why is it important? Your website has a purpose, a goal. Deliver information? Sell […]
Extraordinary powers for police online …
A highly controversial piece of legislation, the bill was passed on the morning of the 25th of August 2021. The laws grants federal authorities new ‘extraordinary’ powers for online account takeovers in a bid to tackle serious criminal activity. Simply put, allowing police to legally takeover your account, network and data once they acquire a […]
How structured data richly enhances your SEO?
Structured data helps your website communicate with search engines. Together, Google, Bing and Yahoo have been developing this vocabulary of information to better understand websites. When search engines have a better understanding of your site and webpages, they appear in higher rankings. However, the ultimate goal of structured data, is to feature in rich results. […]
Dell computers at risk
Security researchers at Eclysium uncovered a major security flaw with one of Dell’s software features earlier this week. BIOSConnect is a remote support software installed on most Windows-based Dell computers. The software feature allows for firmware updates and remote system recovery. According to researchers, the vulnerabilities in this software allows for the computer to be […]
What’s better: Wix or WordPress?
So you’re building a website, but you’re unsure of the best system. Wix and WordPress are both extremely popular content management systems (CMS), for very different reasons. Simply put, Wix provides a cheap route to gaining an online presence. Packages include hosting and a domain (for a limited time), with a focus on user-friendliness, working […]
Powerful email marketing that works in Perth
Email is a direct connection to past, present and future customers. It’s also one of the only marketing audiences your business fully owns. Combined with its cost-effective nature, email delivers extraordinary open and conversion rates. But you can’t just send any email and expect results. Email marketing needs to carefully consider your message, audience and […]
What is branding and Why is it important?
A brand is a set of perceptions people have about your business. While branding is the collective marketing effort involved in shaping these perceptions. The goal, to create a unique feeling and trust about your business in customers minds. When someone sees or hears about your business, what do they think? Successful branding results in […]
How to facebook remarket
Remarketing explained Data collected by your digital marketing system creates the basis of remarketing campaigns. This data, is used to target people with highly specific and relevant advertisements. Remarketing can be achieved in two ways, either using data natively within an advertising platform, or collecting data from a website. In this article we will dig […]
What is remarketing?
Collect powerful data through your website The centre point of digital marketing, your website has extraordinary capabilities for collecting incredibly useful data to enhance your paid marketing. Advertising platforms, including all social media channels provide us with snippets of code that can be installed on your site to track user behaviour. These codes are commonly […]
Social Media Marketing
Social media marketing enables your business to reach new customers and build your brand exponentially. Connecting directly with your audience, gives you a platform to increase sales, brand awareness and create lasting customer loyalty. Social media builds brand trust through informative, entertaining and engaging content about the products/services you offer. At Host One, we partner […]