Social Media Marketing

Table of Contents

Social media marketing enables your business to reach new customers and build your brand exponentially. Connecting directly with your audience, gives you a platform to increase sales, brand awareness and create lasting customer loyalty. Social media builds brand trust through informative, entertaining and engaging content about the products/services you offer.

At Host One, we partner with you to deliver a custom social media plan across any social media platform. Taking the time to understand your business and customers, to build a strong brand voice and community. The foundation of our strategy includes:

  • Profile optimisation
  • Content strategy
  • Community management
  • Social advertising

Profile optimisation

At the heart of your social media marketing, lies your brand. To make the biggest impact online, you need professional and consistent branding across all your digital assets. We work closely with you to develop a brand identity that best reflects your business. Analysis and optimisation of your social profiles will build a strong foundation to market from.

Do your social profiles best reflect your brands identity? Contact us today for a free audit.

Content strategy

Using your strong brand identity, our team creates content that attracts, engages and converts your audience. Social media specialists and an in-house design team, produce high-quality content to cement your brand in the minds of your audience. Delivering the right message at the right time, growing awareness of your business exponentially. Our team support you with:

  • Post planning and scheduling
  • Creative media design
  • Delivering attractive and engaging content
  • Detailed performance reporting

Community management

Building a strong community of brand advocates requires continual engagement and customer service on your profiles. People feel far more strongly for a business that is actively engaged with their customers, supporting them with information and services. Our team ensure your brand is building loyalty through:

  • Reach optimisation and audience growth
  • Channel monitoring
  • Efficient management of social inboxes
  • Actively responding to customer engagement

Social advertising

There are over 2.5 billion monthly active users on Facebook, 1 billion on Instagram and 690 million professional users on LinkedIn. Your target audience undoubtedly lives on a social media channel, for which ads are an excellent way to target new business and generate quality leads. Our team have extensive experience creating end-to-end campaigns across Facebook, Instagram, LinkedIn and YouTube. Supporting you with:

  • Campaign planning and strategy
  • Retargeting engaged users
  • Focusing on quality leads
  • Keeping your brand front of mind

Contact us to discuss your social media strategy today.