Google Ads to Start Policing your Landing Pages

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As of October 2022, Google has joined the ‘Coalition for Better Ads‘ in a bid to improve their ad experience. A recently completed study of more than 150,000 web users highlighted the top disliked landing page experiences. Long story short, if your landing pages produce any of the following experiences across the browsers they display on, you could find your ad destinations disapproved.

Types of landing page experiences banned

Desktop web experiences

Video experiences

Mobile web experiences

Mobile app experiences

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